If you were to scrap the charity annual report and accounts, and start again with a blank sheet of paper, what would you do?
The public have two questions, really: are you ethical and are you effective?
According to David Ainsworth, online editor at Civil Society Media, charities don’t try terribly hard to answer either of these questions honestly.
Discover through this link David Ainsworth's advice on producing attractive Annual reports, as well as the Clic Sargent's Impact Report recommanded by the author.
Source:
CIVIL SOCIETY (23/10/2018) 'David Ainsworth: What if we scrapped the annual report and started again?'