U.K. - Usefull tips from the latest national 'legacy marketing' webinars

U.K.
Legacy Strategy Summit (17/06/2021) & Fundraising Convention (27-29/09/2021)

FR - Les deux principaux rendez-vous nationaux des legacy fundraisers britanniques furent cette année encore proposés sous la forme de webinars en ligne.
La session n°2 du cycle des Legacy marketing webinars du Fundraisrrs Forum vous a proposé un résumé des témoignages les plus intéressants présentés dans le cadre des quinze présentations listées ci-dessous.

NL - Uit de twee nationalewebinars voor Britse legacy fundraisers viel dit jaar nogmaals veel te leren.
Het Fundraisers Forum bheeft in het kader van de Legacy marketing webinar van donderdag 7 october een samenvatting aangeboden van de meest interessante getuigenissen uit deze vijftien presentaties.   

Legacy Strategy Summit (17/06/2021) - Summary

• A1. Case study: Putting the heart into a legacy strategy – A Masterclass in Careful & Sensitive Stewardship
  Azizah Aziz, Head of Legacy Development, The Stroke Association
• A2. Panel: The post-pandemic legacy trends - a reality check
  Presentation by Mark Pincher, Data Analyst, Smee & Ford, followed by discussion and debate from Polly Avgherinos, Managing Director, Smee & Ford, Emma Anderson, Team Lead, Charity Account Management, Farewill
• A3. Turning Philanthropists into High-Net-Worth Legacy Donors - Two Perspectives
  Shalni Sood (Director of Philanthropy, Royal Society for Blind Children) & Sarah Dalling (Senior Legacy Manager, Barnardos)
• A4. Case study: Rediscovering your true legacy message
  James Ireland (Marketing Manager, RNLI) & Rory Stamp (Strategic Content Manager, RNLI)
• A5. Using data to optimize your legacy strategy
  Derek Hill (Charity Strategy Lead, Farewill)
• A6. Avoiding legacy disputes after the time of Covid
  Andrew Wilkinson (Partner, Shakespeare Martineau) & Debra Burton, Partner (Shakespeare Martineau)
• A7. Making legacy events virtual, viable and vital to your strategy
  Katy Williamson (Regional Legacy Manager Scotland & Northern Ireland, Save the Children UK)- Rosy Dick, (Regional Legacy Manager, Midlands & North, Save The Children UK)
• A8. Can You Hear Me? Improving and adapting your legacy communications for right now
  Jane Hallahan (Head of Legacies, Age UK) & Tish Ley (National Legacy & In Memory Engagement Manager, Guide Dogs for the Blind)
• A9. Closing panel session - Is your legacy strategy full of life? Are your donors tired of talking about death?
  Richard Radcliffe (Radcliffe Consulting)

Fundraising Convention - (27-29/09/2021): program of the legacy track

• B1. Coming Out Of Covid Stronger, developing your digital supporter engagement events offering
  Mark Allwood & Rosanne Dick (Save the Children UK)
• B2. Reflecting diversity in legacy communications and beyond
  Dr Claire Routley (Legacy Voice) & Dr Hasseeb Shabbir (University of Huddersfield)
• B3. In-memory fundraising after the pandemic
  Kate Jenkinson (Legacy Futures) & Sue Pedley (Legacy Foresight)
• B4. Legacies – the BIG questions - 3 questions, 6 speakers and one big discussion
  Panel: 
  - Legacy fundraisers from RSPCA, Cancer Research UK, Save the Children, Christian Aid, Great Ormond Street
  - Consultants: Free Style Marketing, Legacy Futures
• B5. Is short-termism from leaders killing legacy giving and legacy prospect behaviour?
  Richard Radcliffe (Radcliffe Consulting)