The latest annual Impact Report of the British platform Remember A Charity delivers various statistical data related to the recent evolution of legacy giving.
'Our focus remains to address the disconnect between 55+ ABC1s who are aware of legacy giving and those actively considering it.'
10th Remember A Charity Week
The Remember A Charity Week reached millions of the Will-writing public on Facebook, thanks to a 70s-inspired series of films that used nostalgic humour.
It achieved over 4 million impressions, with 32,000 new visitors to the Remember A Charity website which features only the members of the national coalition.
The Week was once again supported by former Strictly head judge Len Goodman who helped generate more than 150 pieces of national press coverage, including interviews with Phil and Holly on This Morning, on BBC radio stations, and widespread regional newspaper coverage.
Influencing Key Decision Makers
Charitable gifts in Wills are currently exempt from IHT taxation (charged at 40%) and those who donate over 10% of their estate to charity benefit from a discounted rate of 36% across the remaining value of their estate.
The final report from the OTS (Office of Tax Simplification) included references to the ongoing work of Remember A Charity with the legal sector, backing the recommendation of the national platform to retain the current IHT incentive.
Additional detailed information related to the various support services offered by Remember A Charity to its members is available on their website.
Remember A Charity: Impact Report 2019